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History of Ilse Jacobsen

Our journey started in a time where rainwear was rainwear and fashion was fashion, when Ilse Jacobsen saw the opportunity of bringing functionality and style together in one brand. What started
as a truly novel idea to transform the rainwear market is today an international business specialized in providing rainwear and rain boots, as well as womenswear and beauty products for every occasion
across all seasons. Whether spring, summer, autumn or winter, our purpose is to meet the demands posed by a changing weather cycle.

After more than two decades, we are still passionately pursuing new ways to drive the industry forward. Present in 25 markets across four continents, we challenge the traditional compromise between functionality and style. Our new strategic focus is called INTO THE CORE. With a strong focus on our core DNA we will innovate and develop our product categories from the core and optimize the Ilse Jacobsen Hornbæk brand experience – one brand – one story – one

Authentic to our roots, the little Danish seaside town of Hornbæk, is still the epicentre of everything that we do. Ilse was born and raised in Hornbaek and have lived here almost her entire life. Hornbaek is situated on the beautiful north coast of Denmark, often called the Danish Riviera.With its unique light that attracts and inspires artists, its wide sandy beaches, the rough sea, and windblown trees that surround us, Hornbæk is the heart of all that we do! Our design philosophy conveys the simple and raw beauty of nature. With a distinct feminine touch, we infuse the inherent functionality of our
products with the feeling of comfort and style.

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